A well-built facial menu does more than fill a treatment brochure. It tells clients what your clinic stands for, helps your team recommend treatments consistently and gives every appointment a clear commercial purpose. This clinic facial menu example is designed for professional salons, skincare clinics and aesthetic practitioners that want a credible, results-led service structure without making claims their treatments cannot support.
The strongest menus are not necessarily the longest. They are easy to understand, based on thorough consultation and skin assessment, and built around equipment, protocols and skincare that your team is trained and insured to use. Each treatment should have a defined role, realistic treatment time, suitable price position and a clear route into ongoing care where appropriate.
Start with a treatment architecture, not a list of machines
Clients do not normally book a device category. They book because they want their skin to look clearer, more refined, refreshed or better supported. Your menu should therefore lead with treatment outcomes that are cosmetic, reasonable and within the scope of your professional protocol, then explain the technology or treatment steps involved.
A practical clinic menu usually has three levels. The first is an accessible professional facial for new or time-conscious clients. The second is a targeted technology-led option for clients who have completed consultation and are suitable for more advanced treatment. The third is a premium signature service that combines selected modalities and clinic skincare in a longer appointment.
This structure prevents two common commercial problems: offering only low-value express treatments, or presenting advanced equipment before a client understands the value of a professional treatment plan. It also creates a natural progression without placing pressure on the client to choose the most expensive appointment.
Before publishing a menu, confirm that every treatment is supported by documented training, appropriate insurance, manufacturer instructions and your clinic’s consultation, consent and aftercare processes. Suitability, contraindications and treatment settings must always be determined by the trained practitioner.
Clinic facial menu example: a balanced professional structure
The following example can be adapted to your location, client profile, operating costs and technology. Prices are intentionally shown as positioning guidance rather than fixed recommendations, as local demand, practitioner experience and appointment duration vary considerably.
Essential Skin Reset Facial - 45 minutes
Menu description: A professional facial designed to cleanse, exfoliate and replenish the appearance of tired or congested-looking skin. Treatment is tailored following consultation and may include double cleansing, gentle exfoliation, a mask, facial massage where appropriate, finishing products and SPF guidance.
Suggested position: Entry-level professional facial.
Indicative price band: £55 to £75.
This is the treatment that introduces new clients to your clinic standard. It should feel considered rather than basic. A detailed consultation, professional product selection and clear homecare advice distinguish it from a generic facial service. It is also an effective starting point for clients who are not yet ready to commit to an equipment-led appointment.
Hydradermabrasion Skin Renewal - 60 minutes
Menu description: A multi-stage professional facial that combines cleansing, exfoliation, extraction support where suitable, hydration and targeted serum application. Hydradermabrasion technology can help create a thoroughly refreshed, smooth-looking finish while keeping the appointment adaptable to individual skin needs.
Suggested position: Core technology-led treatment.
Indicative price band: £85 to £125.
Hydradermabrasion often earns a central place in a facial menu because it can suit a broad range of cosmetic skin goals when carried out under the correct protocol. However, broad appeal is not the same as universal suitability. Your consultation must determine whether the treatment is appropriate, whether a gentler approach is required, and which attachments, solutions and finishing products are suitable for that client.
LED Light Therapy Facial - 45 to 60 minutes
Menu description: A relaxing, non-invasive professional facial combining skin preparation, LED light therapy and appropriate finishing skincare. The treatment is selected according to consultation findings, skin condition and the manufacturer’s operating guidance.
Suggested position: Standalone technology treatment or add-on pathway.
Indicative price band: £65 to £95 standalone, or £25 to £40 as an add-on.
LED can work particularly well as a menu option because it gives clients a clear, structured appointment while allowing the practitioner to build a course plan when suitable. It can also support higher-value facial experiences when paired thoughtfully with hydradermabrasion or professional skincare. Avoid presenting it as a cure or promising a fixed result. The value is in professional assessment, correct use and consistent protocol delivery.
Microneedling Skin Refinement - 60 minutes
Menu description: A professional microneedling treatment for suitable clients following consultation, informed consent and skin preparation. The appointment includes a tailored protocol, post-treatment calming products and clear aftercare guidance.
Suggested position: Advanced corrective-style treatment.
Indicative price band: £120 to £220.
Microneedling should sit separately from standard facials on your menu. It requires a more detailed consultation process, strict hygiene standards, precise documentation and a practitioner who has completed appropriate accredited training. Present the treatment with measured language, explaining that a course may be discussed where suitable and that visible response differs between individuals. Do not bundle it casually with multiple intensive modalities simply to increase the ticket value.
Signature Technology Facial - 75 to 90 minutes
Menu description: A premium, consultation-led facial combining selected professional technologies and clinic skincare to support a refined, hydrated and revitalised-looking complexion. Your practitioner will select suitable stages from options such as hydradermabrasion, LED therapy, targeted masks and finishing products.
Suggested position: Premium signature experience.
Indicative price band: £135 to £195.
A signature facial should be more than several treatments placed in the same appointment. Build it around a repeatable protocol, with defined optional stages that can be adjusted after assessment. This protects treatment consistency, enables training across the team and makes stock forecasting more reliable. It also gives the client a clear reason to choose the premium appointment: additional time, personalisation and a considered combination of professional systems.
Make descriptions client-friendly but professionally precise
A menu is marketing material, not a clinical training manual. Clients need enough information to choose an appointment confidently, but they do not need a long explanation of every device setting or active ingredient. Keep descriptions focused on the treatment experience, visible cosmetic aims and what the appointment includes.
Use wording such as “supports a smoother-looking complexion”, “helps refresh the appearance of dull skin” and “tailored following consultation”. Avoid medical, diagnostic or guaranteed language. Claims such as “removes scars”, “treats acne” or “permanently tightens skin” can create compliance issues and set expectations that no responsible practitioner should make.
Be equally clear about time. If a 60-minute facial includes consultation, changing time, treatment and aftercare discussion, say so internally when calculating capacity. A menu price that appears profitable may not be viable once consumables, room turnaround, staff time, card fees and product usage are considered.
Build course options with care
Some treatments are well suited to a structured course, particularly where ongoing professional support and review appointments can benefit the client experience. A course should never be a blanket recommendation. It should follow consultation, be based on treatment suitability and leave room for the practitioner to adjust or pause a plan when required.
Rather than heavily discounting every course, consider adding genuine value. This may include a progress review, a professional skincare consultation, an LED add-on at selected appointments or priority booking. The commercial objective is not simply to lower the per-treatment price. It is to encourage consistency while protecting the value of your clinic time and professional expertise.
Use add-ons to improve the appointment, not complicate it
Add-ons can lift average spend, but only when they are clinically and operationally sensible. A focused LED session, a targeted mask, eye treatment or extended massage may be appropriate additions depending on the service and client suitability. Keep the selection concise, ideally no more than three or four options.
Train the team to recommend add-ons from the consultation rather than as a scripted upsell. A client who has booked an Essential Skin Reset Facial may benefit from LED light therapy, but not every client needs it. That distinction builds trust, supports rebooking and protects your premium positioning.
Price for equipment, expertise and margin
Professional facial pricing must cover more than the cost of a serum or mask. It should reflect practitioner skill, training, room overheads, consumables, equipment maintenance, treatment duration and the level of service clients receive. Advanced technologies also involve capital investment, ongoing support and protocol development.
Review each treatment quarterly. Track booking volume, rebooking rate, product cost per appointment, treatment duration and the proportion of clients moving from introductory services into your core menu. If a treatment is popular but consistently runs over time, the answer may be a revised protocol or a price adjustment rather than trying to fit more appointments into the day.
For clinics expanding their offering, professional-grade hydradermabrasion, LED therapy and microneedling systems can create a logical facial pathway when paired with accredited training and carefully designed protocols. Glow Beauty Case supports practitioners with clinic-focused aesthetic equipment and treatment-room solutions suited to service expansion.
Your menu should leave clients feeling that their next step is clear, whether that is booking an introductory facial, returning for a review or progressing to a suitable advanced service. That clarity is one of the most valuable outcomes a professional facial menu can deliver.
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