Skincare Serum

High-Impact Serums to Target Your Skin Concerns with Precision

Serums are lightweight, high-concentration treatments designed to penetrate deeply and deliver powerful active ingredients to the skin. This collection offers face serums formulated for a variety of skin goals—brightening dark spots, smoothing fine lines, refining texture, boosting hydration, calming inflammation or supporting barrier health. Because serums are designed to sit between cleansing and moisturising, they act as the strategic core of your regime, allowing you to target concerns with precision and enhance the performance of all other skincare steps.

Everything You Need To Know About Our Natural Skincare Range

What makes a serum different from a moisturiser?

A serum is a lightweight, often thinner-viscosity product with a high concentration of active ingredients designed to reach deeper layers of skin. In contrast, a moisturiser is formulated primarily to deliver hydration and to create a protective barrier on the skin’s surface. Because serums deliver targeted actives, they address specific concerns like fine lines, pigmentation, dehydration or breakouts more effectively than a typical moisturiser alone.

How do I choose the right serum for my skin concern?

Identify your key skin concern—whether it’s fine lines and wrinkles, loss of firmness, dark spots, uneven texture, dehydration or redness. Then select a serum that contains ingredients shown to address that issue (for example, vitamin C or niacinamide for brightening, peptides or retinol for firmness and lines, hyaluronic acid for hydration, salicylic acid for breakouts). Also choose a formulation appropriate for your skin type (oily, dry, sensitive, combination) to maximise comfort and performance.

When and how often should I apply a skincare serum?

Serums are typically applied after cleansing and (if you use one) toning, but before moisturiser. Many are suitable for morning and evening use, but some stronger actives are best used at night only. Consistency is key—applying your serum as directed every day (or every night) allows you to achieve visible results. Always follow up with moisturiser and daytime use must include broad-spectrum SPF protection.

How long will it take to see visible results from using a serum?

Some initial improvements—such as better hydration, smoother surface texture and enhanced radiance—may appear within a few weeks of consistent use. More significant changes, like reduced lines, improved firmness or visible fading of dark spots, typically require 8 to 12 weeks of regular use. Because serums work at a cellular level and support long-term skin renewal, patience and consistency are essential to unlocking their full benefits.

Integrate the Right Serum into Your Routine for Maximum Benefit

Choosing the right serum means matching the formula to your skin type and concern, then applying it correctly and consistently. After cleansing (and toning if you use one), apply your chosen serum while skin is slightly damp to maximise absorption, then follow with your moisturiser and SPF in the morning. Because the active ingredients in serums are often potent, it’s wise to introduce them gradually and monitor how your skin responds. Over time, the right skincare serum becomes the key driver of visible improvements—from smoother texture and brighter tone to firmer, more resilient skin.