Professional Attracting Dream Clientele Ebook

Attracting Dream Clientele – Beauty Business Client Growth Workbook

The Glow Beauty Case – Attracting Dream Clientele Workbook is a practical business-building guide created to help beauty professionals attract, define and retain their ideal clients while building a profitable and enjoyable client base.

⚠️ This is a digital workbook only. No physical product will be shipped.
The workbook is delivered instantly after purchase and can be accessed on phones, tablets, or computers, making it perfect for salon owners, therapists, lash artists, brow technicians and beauty entrepreneurs.

This guided workbook helps professionals clearly define their dream client, build a unique business position, create service value ladders, and develop strategies to stand out in competitive beauty markets.

Inside, professionals are guided to:

• Define their ideal dream client profile
• Identify frustrations and needs of their target audience
• Develop a unique “Blue Ocean” positioning strategy
• Create service and pricing value ladders
• Build offers that attract premium clientele
• Understand client psychology and buying behaviour
• Use social proof and results to build trust
• Gain and retain loyal long-term clients

This workbook is ideal for both new beauty businesses building their clientele and established salons wanting to attract higher-quality, consistent clients.